It is effective! According to research by Bethany Albertson (2011) , religious appeals influence voters without their awareness. Using implicit attitude measures, Albertson found that religious appeals not only affect implicit attitudes toward politics, but also behaviors. Furthermore, it also works on those who have previously self-identified as Christian. Given the religious history of America, this finding is not surprising. However, it should be alarming given that our country was intended to keep religion distinct from political mechanisms. Blurring this line is a clear tactic being employed by Michele Bachmann and, as we have seen, it may work. The question is, how much religion is too much?