In June of 2000, Bill Clinton deemed the month of June, "Gay and Lesbian Pride Month." The month was chosen to remember a riot in 1969 at the Stonewall Inn in Manhattan that is thought to be the beginning of the gay liberation movement in the United States. This month is meant to recognize the impact Gay, Lesbian and Transgender individuals have had on the world. June is now the month of acceptance and the month to welcome diversity in communities regardless of sexual orientation. Gay and lesbian groups celebrate this special time with pride parades, picnics, parties, memorials for those lost from HIV and AIDS, and other group gathering events that attract thousands upon thousands of individuals. The international impact has been so influential to so many people that it makes for a perfect time for an organization to be a part of the festivities.
What are the Stonewall Riots? On June 28th 1969, the “beginning” of the gay rights movement began with the Stonewall Riots in New York City. At that time, gay bars were like the bars during prohibition, blacked out, entrance in the back and lots of raids and police harassment. On this particular night at the Stonewall Inn, a New York gay bar, they fought back against police harassment which initiated several days of rioting and began an uprising from the oppression and harassment in which homosexuals had been living.
Gay and Lesbian friendly companies make great contributions to the events that transpire during this month. They provide rainbow products, banners, and even sponsor many of the events themselves to get their name mentioned during the night. The overall exposure from this proud time makes for a perfect time for an organization to advertise with promotional rainbow items.