The Daily Mail’s recent article ‘Has feminism killed the art of home cooking?’ serves as an example of the mediated discourses which hold feminist values and therefore women, as responsible for the so-called child obesity epidemic (WHO, 2010). The argument centers on three discourses – morality, science and gender.
In contemporary societies the responsibility for health is increasingly that of the individual (Petersen 1997). That is, we are held morally responsible for the quality and quantity of food that passes our lips, the amount of exercise we take and so on. So weight gain is presumed to be a result of health-defeating practices. However unlike adults, children are clearly not able to self-regulate and manage their own health because children cannot be responsible for food production and consumption themselves. That responsibility, it is argued, resides with parents and specifically with mothers. Drawing on natural science discourses, advocates of this position argue that due to biology ‘women possess a greater nurturing instinct than men’. Therefore mothers are presumed to have primary responsibility for their children’s health. If children are overweight it is mothers and not fathers who are held accountable.
Maher, Fraser and Wright’s (2010) research on media representations of mothers has identified two ways in which they are held accountable. The first, like the Daily Mail, points to the increasing absence of the family meal. It suggests that if women didn’t follow feminist values and work so long or so hard, then they would have more time to spend at home creating nutritious meals. It is their absence from the home that is blamed as the reason children eat at junk food outlets far too often, survive on processed meals and eat too many snack foods. The second way mothers are held accountable is through pregnancy. Scientists argue that ‘diet, exercise and women’s attentiveness before and during pregnancy are linked to speciﬁc disabilities, to childhood health generally and, more recently, to childhood obesity’ (Maher, Fraser and Wright, 2010).
It is these mediated discourses that hold mothers specifically responsible for the battle of the bulge, but more generally they argue ‘it’s feminism we have to thank for the spread of fast-food chains and an epidemic of childhood obesity.’