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Art of promotion. From PsychCent...

Posted Sep 28 2008 6:11pm

Art of promotion. From PsychCentral, the discrepancy between promoting drugs and promoting good talk therapy:

This is a problem I’ve long noted — that every time a drug gets released or new research is published about it, the drug company makes sure you and everyone else knows about it. Through press releases, news brief, and numerous other strategies, drug companies’ profits depend on you getting the news.

No such incentive is in place for any type of effective psychotherapy, like cognitive-behavioral therapy. No company is making more money if you go see your therapist more often (although your individual therapist might enjoy the increase!). And while organizations like the American Psychological Association (and folks like us) try to get out the news on new psychological treatments, their marketing budget doesn’t compare to that of a dozen pharmaceutical companies’ budgets.

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