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‘Fat-Blocking’ Soda: Is it too good to be true?

Posted Nov 12 2012 4:23pm



In the endless battle to shake their growing reputation as a key trigger point in America’s obesity epidemic, the major soda manufacturer, Pepsi, has a new invention for the soda market:  , the “fat-blocking” cola.

The miraculous claims of this soda stem from the idea that fiber-rich foods contribute to weight loss. According to a , dextrin has been found to have a positive impact on health, including increasing micronutrient absorption, stabilizing blood glucose levels and lowering serum lipid levels. While experts don’t condone the health claims or fat-blocking benefits to be as substantial as the advertisements claim, Pepsi isn’t worried, since the mere concept has already sold itself.

Read more:  Pepsi seeks lead in the cola wars with new ‘fat-blocking’ soda

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