The Sub Zero Pop-Up Bar: For When You Want Your Beer Ice Cold
Posted Nov 10 2009 10:01pm
While the northern hemisphere is getting ready to freeze its ass off over a long, cold winter, the folks down in Brazil are gearing up for a hot, humid summer. Just in time to cool things down is the Estação Antarctica Sub Zero which just opened this last weekend in Sao Paulo’s bar-heavy Vila Madalena neighborhood.
The bar is made from a huge inflatable igloo. On one side there’s an area for food and live bands. On the other side, there’s a bar made totally of ice. The cups, walls, and even the sofa are all frozen water. To go into the frozen area you will need to don specially provided clothes and can only stay there 20 minutes, as the temperature inside is an icy 5 degrees Fahrenheit.
The bar was put together to promote the Brazilian beer company Antarctica’s new beer.