Irish Rugby officials have recently denounced the latest ad campaign by Hunky Dory potato chips, which photographs models in rugby poses. More photos in a slideshow here .

Senior Irish Rugby executive Padraig Power (presumably not a stage name) had this to say:

Its blatant exploitation of women is tasteless and base, and quite simply unacceptable.

Just A Guy Thing Staff Writer Penn Collins responded with this plea:

Come on!  They’re really hot.  Don’t be a dick.

Ball’s in your court, Padraig.