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Benefits of Goji: Marketing hype or proven fact?

Posted Dec 12 2009 4:25am


If Goji berry juice is called Goji Berry juice, then why do we do we find Soy products in the dairy section at your local supermarket?

Well, according to the atrociously funny comedian, Lewis Black… it’s because we won’t buy it then!

Marketing is one strange business to be in, I tell you. But then some things are not supposed to make sense, I guess. A world where common sense just won’t do!

Well, never mind… the fact remains that the Goji berry regardless of whether it is known as Goji Milk (as pretentious as it can sound) or just the good old Goji juice is making a quick segway into the industry of health foods like tofu, soy or any of those products that are known to beneficial for health.

Goji Juice: Just another marketing stunt?

Benefits_of-GojiAccording to experts and its regular users, goji berry juice is our next best alternative to obtaining the ‘elixir of life’ that the alchemists of yore could only dream about.

But is it really all that it’s said to be or is it just another marketing stunt that deserves a cynical approach due to the experiences of counting on products that say too much and deliver too little?

So, in order to do that, we have to first study the composition of this health drink?

Nutrients in Goji
Firstly, Goji juice is filled with powerful antioxidants that take away the destructive power of free radicals that is produced by your body. It also has compounds rich in vitamin A, Vitamin B1, B2, B6, and Vitamin E (rarely found in fruits), protein and is reported to contain 18 Amino acids (six times higher than bee pollen), more Beta Carotene than carrots, more Iron than spinach, and 21 Trace Minerals. Goji juice also contains phytonutrients, which explains in part, the incredible health benefits being experienced by people today.

And at this point, you might think that this is another marketing charade under the guise of being ‘honest’… Er… and no, I’m hardly interested in the FreeLife Gochi business opportunity at all. (Actually, the types where people ask you: “Is this too healthy for you?” before they want to offer me a bite of what they’re eating.)

So, what are the benefits then?

Benefits of Goji Juice

Medicinal benefits of Goji juice especially due to its antioxidant properties are beneficial against cardiovascular [Read: Pacemaker time] and inflammatory diseases, vision-related diseases such as age-related macular degeneration and glaucoma [Read:. and neuro-protective properties as an anticancer and immuno-modulatory agent.

One word for you… anti-aging!

Apart from this, Goji juice is used to treat many common health problems like diabetes, high blood pressure, and fever, skin rashes, psoriasis, allergies, insomnia, chronic liver disease, diabetes and tuberculosis. It also contains many complex compounds, and phytonutrients, which explains in part, the incredible health benefits being experienced by people today.

Goji juice is also used by the people of Tibet to increase longevity and as a general health strengthening tonic. And since its commercialization, Pro athletes have also sworn by Goji juice as well.

But don’t buy into this hype just yet!

Interestingly, doctors have studied the positive benefits of consuming goji juice. Here’s a video for about 10 minutes that discusses the goji berry and its benefits in detail.

My first thoughts on the video was, perhaps the interviewee Rick Handel could have gone easy on the Botox injections… but seriously, all round improvement in mental and physical health, thanks to the goji juice!

In Closing

So, if it is all that Goji juice says it is, maybe it’s time to go out get yourself a bottle of Goji juice.

What’s for sure is that you won’t find it in the dairy section of your supermarket. Why?

That’s marketing for you, baby!

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