5 Tips for Choosing the Best Location for Your Fitness Center
Posted Nov 29 2012 10:54am
A lot goes into building a fitness center and making it a successful business, and your initial instincts are right: One of the things that matters the most is location, location, location. Here are some tips to help you find the one that will work best for you.
1. Figure out what kind of building you need for your fitness center. Do you want your own, stand-alone property, or will you be best served in a building that houses many businesses (like a strip mall or office park)? If you want your own building, make sure you plan to budget for things like making sure the foundation is stable and solid, that all of the wiring is up to code, etc. It’s sort of like buying a house, but for your business. Of course, utilizing space in a shared building has its own set of issues you’ll have to deal with, too.
2. What kind of clientele do you most want to serve? Are you after the wealthy, nobody-seems-to-have-a-day-job types? Are you primarily interested in helping kids? Do you want to limit your clientele to one gender? All of these things factor in when it comes to where you should put your business. For example: If you want to serve business executives, your gym will work far better in your city’s business or financial district than it will if it’s all the way on the outskirts of town.
3. What kind of fitness center do you want to have? Are you going for the “standard” treadmills, elliptical, lots-of-equipment-type of fitness center? Are you going to be building a yoga studio or a center that focuses on fitness through martial arts training? Are you going to be offering Cross Fit or boot-camp-style programs? Each of these different types of fitness has different physical requirements.
4. How easy is it for people to get to your business? If you live in a larger city, make sure you take things like public transportation into account as well as easy freeway access. The harder it is for people to get to you, the less likely you are to build a business that becomes successful. Yes, people do actually take the bus or the train to go to the gym, especially if they believe that your fitness center is worth the trip!
5. Make sure you have enough parking. Why would somebody visit a fitness center whose parking situation forces them to have to walk half a mile from where they parked to your front door? That’s a quick workout right there! There are lots of different factors that go into figuring out how many parking spots you need. A good rule of thumb is to have a parking spot available for each piece of equipment you have (or each mat space, etc.) plus a few extra.
These tips are just the beginning. Try not to worry too much, though—your business will be up, running, and successful before you know it!
Erin Steiner is a full time freelance writer and vlogger from Portland, Oregon, who writes on a number of topics including installing gutter guards , leading a healthy lifestyle, and more.