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Mark Willaman (SeniorCareMarketer.com)

Top HealthBlogger for the Aging & Senior Health Community

Capitola, California

Blog: http://blog.seniorcaremarketer.com/business_of_aging/

Mark Willaman is founder and president of Fisher Vista, LLC, the owners of HRmarketer.com,... Full Bio

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Day Four - Aging in America 2010 & Boomer Summit by Mark Willaman (SeniorCareMarketer.com) Posted in: Blog Posts in Aging & Senior Health In my last post I focused on the first of two conference themes I observed: " As a company selling to seniors you will fail if you rely only on traditional marketing ". This p ... Read on »

Day Three - Aging in America 2010 & Boomer Summit by Mark Willaman (SeniorCareMarketer.com) Posted in: Blog Posts in Aging & Senior Health Today was our final day of exhibiting. Tomorrow we spend the day at the Boomer Summit. As a marketing firm in this marketplace, three powerful themes resonated from this year ... Read on »

Day Two - Aging in America 2010 & Boomer Summit by Mark Willaman (SeniorCareMarketer.com) Posted in: Blog Posts in Aging & Senior Health Most of my time has been spent around the exhibit floor so I cannot comment on the quality of sessions but virtually everyone I spoke to had nothing but positive remarks. Tr ... Read on »

Opening Day - Aging in America 2010 & Boomer Summit by Mark Willaman (SeniorCareMarketer.com) Posted in: Blog Posts in Aging & Senior Health SeniorCareMarketer.com is at the annual Aging in America conference and Boomer Summit this week. We are exhibiting , sponsoring and speaking . I will try and give a daily upda ... Read on »

SeniorCareMarketer.com Named Exclusive Online Marketing and PR Provider for Boomer... by Mark Willaman (SeniorCareMarketer.com) Posted in: Blog Posts in Aging & Senior Health Online marketing and PR service provider SeniorCareMarketer.com (SCM) has entered an exclusive partnership with Boomer Authority , the world’s leading association for professi ... Read on »

55+ Demographic Post Highest Rate of Entrepreneurial Activity by Mark Willaman (SeniorCareMarketer.com) Posted in: Blog Posts in Aging & Senior Health Laura Lorber's article Older Entrepreneurs Target Peers in the Wall Street Journal's online edition discusses how Americans in the 55-to-64 age group have posted the highest r ... Read on »

Marketing to Boomers? Remember the Employer Channel. by Mark Willaman (SeniorCareMarketer.com) Posted in: Blog Posts in Aging & Senior Health In the February 16th2010 Economistthere is an article on page 64 titled The Silver Tsunami written by Schumpeter - one of the most important articles I've read with regard to ... Read on »

Using Elder Care Programs to Retain Employees by Mark Willaman (SeniorCareMarketer.com) Posted in: Blog Posts in Aging & Senior Health In the latest Talent Management magazine (a popular trade magazine for human resource professionals) there is an article titled Back to The Future. Within this article there i ... Read on »

Some Thoughts on Boomers, their "Retirement" and the Companies That Market to Them. by Mark Willaman (SeniorCareMarketer.com) Posted in: Blog Posts in Aging & Senior Health I came across two interesting articles I wanted to share - and why the information is important to companies selling products and services relating to the aging population. "T ... Read on »

Some Thoughts on Boomers, their "Retirement" and the Companies That Market to Them. by Mark Willaman (SeniorCareMarketer.com) Posted in: Blog Posts in Aging & Senior Health I came across two interesting articles I wanted to share - and why the information is important to companies selling products and services relating to the aging population. "T ... Read on »

Sizing Up The Market For Assisted Living: New Report from Harvard Medical School. by Mark Willaman (SeniorCareMarketer.com) Posted in: Blog Posts in Aging & Senior Health Thanks to Kathy Mills from Factix Research, LLC whose blog post alerted me to this excellent new report. The report's abstract is: (Get full report here)"Assisted living has e ... Read on »

Sizing Up The Market For Assisted Living: New Report from Harvard Medical School. by Mark Willaman (SeniorCareMarketer.com) Posted in: Blog Posts in Aging & Senior Health Thanks to Kathy Mills from Factix ResearchLLC whose blog post alerted me to this excellent new report. The report's abstract is: (Get full report here)"Assisted living has eme ... Read on »

Educational Content. What Every Senior Care Vendor Needs. But Few Have It. by Mark Willaman (SeniorCareMarketer.com) Posted in: Blog Posts in Aging & Senior Health A lot of senior care providers are creating free profiles in our new senior care directory - and we invite you to do the same. But unlike our sister directory for human resou ... Read on »

Educational Content. What Every Senior Care Vendor Needs. But Few Have It. by Mark Willaman (SeniorCareMarketer.com) Posted in: Blog Posts in Aging & Senior Health A lot of senior care providers are creating free profiles in our new senior care directory - and we invite you to do the same. But unlike our sister directory for human resou ... Read on »

Caregiving in the U.S. 2009: New Report by Mark Willaman (SeniorCareMarketer.com) Posted in: Blog Posts in Aging & Senior Health Paula Span from the New York Times wrote a very good blog post today describing "Caregiving in the USA 2009", a new report from the National Alliance for Caregiving and AARP. ... Read on »

Caregiving in the U.S. 2009: New Report by Mark Willaman (SeniorCareMarketer.com) Posted in: Blog Posts in Aging & Senior Health Paula Span from the New York Times wrote a very good blog post today describing "Caregiving in the USA 2009", a new report from the National Alliance for Caregiving and AARP. ... Read on »

IPhone Apps to "Medical Homes". A Lot of Senior Care and Boomer News This Week! by Mark Willaman (SeniorCareMarketer.com) Posted in: Blog Posts in Aging & Senior Health We just sent out our weekly Business of Aging newsletter. The news stories covered in this issue are listed below and you can view the newsletter/details here. You can subscri ... Read on »

IPhone Apps to "Medical Homes". A Lot of Senior Care and Boomer News This Week! by Mark Willaman (SeniorCareMarketer.com) Posted in: Blog Posts in Aging & Senior Health We just sent out our weekly Business of Aging newsletter. The news stories covered in this issue are listed below and you can view the newsletter/details here. You can subscri ... Read on »

Technology and the Aging Population by Mark Willaman (SeniorCareMarketer.com) Posted in: Blog Posts in Aging & Senior Health Included in a recent issue of our Business of Aging newsletter was an article from Katie Kline titled Psychologists Suggest Ways To Include The Aging Population In The Technol ... Read on »

Technology and the Aging Population by Mark Willaman (SeniorCareMarketer.com) Posted in: Blog Posts in Aging & Senior Health Included in a recent issue of our Business of Aging newsletter was an article from Katie Kline titled Psychologists Suggest Ways To Include The Aging Population In The Technol ... Read on »

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