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Mark Willaman (SeniorCareMarketer.com)

Capitola, California
Mark Willaman is founder and president of Fisher Vista, LLC, the owners of HRmarketer.com, HRmarketer Services Group, SeniorCareMarketer.com, SeniorCareMarketer Services Group and ShirleyBOARD.com. Mark has over fifteen years of proven success in the human resource and healthcare industries. In... Full Bio
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How Health IT Makes it Easier to Be a Boomer by Mark Willaman (SeniorCareMarketer.com) Posted in: Blog Posts in Aging & Senior Health Healthcare has changed in many ways in the past decade, but most rapidly since 2008's Health Care Reform passed by President Obama. While the nation's top politicians, ... Read on »
Nursing Homes: How to Find a Quality Facility by Mark Willaman (SeniorCareMarketer.com) Posted in: Blog Posts in Aging & Senior Health General Qualities When visiting a facility, the following are things you should ask questions about and observe. Patient Care Be sure to ask about prospective ... Read on »
The Business of Ageing (in New Zealand). Yes Folks, it's Global. by Mark Willaman (SeniorCareMarketer.com) Posted in: Blog Posts in Aging & Senior Health Dr. Keith Johnson, an Independent Economic Consultant in New Zealand was kind enough to send me a new report, " The Business of Ageing: Realising the economic potential ... Read on »
U-Boomers? Yet Another Baby Boomer Marketing Segment. by Mark Willaman (SeniorCareMarketer.com) Posted in: Blog Posts in Aging & Senior Health In their commentary " Make Way For The U-Boomers " McKinsey consultants David Court and Diana Farrell discuss U-Boomers - the largest segment of the baby boomer generat ... Read on »
Elderly Services and Home Health Services: Top 25 Fastest Growing Industries by Mark Willaman (SeniorCareMarketer.com) Posted in: Blog Posts in Aging & Senior Health Kelly Services  reported the "Top 25 Fastest Growing Industries for 2010 to 2011". List includes Elderly Services and Home Health Services.   Read on »
The Airlines and the Aging Population: We're Sorry Old Man, You Can't Use This Bathroom. Please... by Mark Willaman (SeniorCareMarketer.com) Posted in: Blog Posts in Aging & Senior Health I was recently on a coast-to-coast @UnitedAirlines flight where an older man in his mid 80s who was sitting a few rows behind first class needed to use the bathroom but ... Read on »
Connecting Generations with Exergames by Mark Willaman (SeniorCareMarketer.com) Posted in: Blog Posts in Aging & Senior Health One possible lamentable aspect of aging is perhaps experiencing the increasing gap of interests between family members.  What is relevant differs from generation to gen ... Read on »
Can Boomers Step Out of the Greatest Generation’s Historical Shadow by Mark Willaman (SeniorCareMarketer.com) Posted in: Blog Posts in Aging & Senior Health Really interesting article in The Atlantic titled The Least We Can Do - written by baby boomer  Michael Kinsley. Here is the intro: Self-absorbed, self-indul ... Read on »
Creating a Functional and Appealing Senior Space by Mark Willaman (SeniorCareMarketer.com) Posted in: Blog Posts in Aging & Senior Health Most senior spaces, if focused on function over form, start to resemble medical facilities characterized by neutral shades, sparse decoration, and almost no effort to d ... Read on »
SeniorCareMarketer.com Named as a Member Benefit for International Mature Marketing Network (IMMN) by Mark Willaman (SeniorCareMarketer.com) Posted in: Blog Posts in Aging & Senior Health Online marketing and public relations service provider SeniorCareMarketer.com has entered into an alliance with International Mature Marketing Network (IMMN) to make Se ... Read on »
Where to Live When We Get Old. Help! by Mark Willaman (SeniorCareMarketer.com) Posted in: Blog Posts in Aging & Senior Health The Wall Street Journal Sunday does a great job at covering a variety of "elder" care topics week to week. This week's topic was Woes of 'Continuing Care' Centers . T ... Read on »
Senior Friendly Mobile Phone Roundup by Mark Willaman (SeniorCareMarketer.com) Posted in: Blog Posts in Aging & Senior Health This senior friendly mobile phone roundup comes from our guest author, Ellen Geotz, a writer for  AllAssistedLivingHomes.com   and GuideToNursingHomes.com . It's quite ... Read on »
Why Marketers Can’t Afford to Ignore Baby Boomers by Mark Willaman (SeniorCareMarketer.com) Posted in: Blog Posts in Aging & Senior Health When it comes to marketing, the focus always seems to be on youth. According to Nielson , that's a mistake. Born between the years 1946-1964, the oldest of the Boomers ... Read on »
Webinar: Engaging Baby Boomers. Slides Available. by Mark Willaman (SeniorCareMarketer.com) Posted in: Blog Posts in Aging & Senior Health We had about 150 attendees show up today for the webinar, Engaging Baby Boomers: The Communications Tools, Technologies and Strategies. A big thank you to Martin Dia ... Read on »
Bankers Use Elder Care Programs to Service Boomer Clientele by Mark Willaman (SeniorCareMarketer.com) Posted in: Blog Posts in Aging & Senior Health The first line in this Wall Street Journal article titled Beyond Estate Planning: Bankers Tackle Elder Care     says it all "If you are looking for help caring for an ol ... Read on »
New Media Relations Functionality Added to HRmarketer.com and SeniorCareMarketer.com Software by Mark Willaman (SeniorCareMarketer.com) Posted in: Blog Posts in Aging & Senior Health  We have a number of really cool new features being added to our HRmarketer.com software and SeniorCareMarketer.com software this summer, starting off with the just la ... Read on »
Preparations for the Boomer Venture Summit are Underway. A Must Attend Event. by Mark Willaman (SeniorCareMarketer.com) Posted in: Blog Posts in Aging & Senior Health The entrepreneurs have submitted their business plans and the final preparations for the Boomer Venture Summit are underway.  Are you interested in hearing from som ... Read on »
Gentiva buys Odyssey. Convergence and Consolidation in the Care for Aging Americans. by Mark Willaman (SeniorCareMarketer.com) Posted in: Blog Posts in Aging & Senior Health Last week Gentiva Health Services (GTIV) paid $1 billion to purchase Odyssey Healthcare (ODSY). This Investors.com article gives an excellent analysis of what this ... Read on »
Importance of Content. Lessons from Yahoo Buying Associated Content. by Mark Willaman (SeniorCareMarketer.com) Posted in: Blog Posts in Aging & Senior Health On our sister site's (HRmarketer.com) blog we made a post today " Yahoo Gives Up $100M for More Ad Bait aka Associated Content ". I'm not going to cut and paste the ... Read on »
2010 Home Care Marketing Award Winners by Mark Willaman (SeniorCareMarketer.com) Posted in: Blog Posts in Aging & Senior Health Sponsored by marketing firm Heather L. Rooney , this new award in the senior care marketplace "recognizes the achievements of organizations and professionals in the speci ... Read on »