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Lindsay R. Healthy Living Professional

Chicago, Illinois
Lindsay has thirty years of professional experience in the health care and insurance industries. As Chief marketing Officer at Finelight, Lindsay is responsible for strategic advisory and business development. Finelight is a national marketing and advertising agency specializing in health care,... Full Bio
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Navigating Health Reform by Lindsay R. Healthy Living Professional Posted in: Blog Posts in Healthcare Industry & Policy After thirty years in the health care and ... Read on »
Game Changer: Chronic Condition Care Management by Lindsay R. Healthy Living Professional Posted in: Blog Posts in Healthcare Industry & Policy Chronic medical conditions account for $3 out of every $4 spent on health care in the United States. Eighty percent of seniors have at least one chronic condition. An ... Read on »
Lead Generation: Qualify. Connect. Close by Lindsay R. Healthy Living Professional Posted in: Blog Posts in Healthcare Industry & Policy Direct-to-consumer health insurance selling – Medicare AdvantageIndividual MedicalMedigap, Short Term MedicalPart D  – is challenging even the best sales org ... Read on »
Medicare LifeTime Value: Reaping Benefits From Member Retention by Lindsay R. Healthy Living Professional Posted in: Blog Posts in Healthcare Industry & Policy Member-centric Medicare Advantage plans have loyal, trusting customers. It’s not easy to steal a loyal member. More importantly, loyalty equals customer LifeTime Value whi ... Read on »
What's the BUZZ? by Lindsay R. Healthy Living Professional Posted in: Blog Posts in Healthcare Industry & Policy While all eyes are on economic recovery, health reform, and a year-end push for growth, it’s important to step back and look at what’s influencing market trends. This i ... Read on »
Health Reform: Summer Reading...Or Rhetoric by Lindsay R. Healthy Living Professional Posted in: Blog Posts in Healthcare Industry & Policy Unemployment is about to top 10%. The growing federal deficit is top-of-mind for every American. Foreclosures, bankruptcies, andconsumer credit card debt…all up. The nat ... Read on »
Medicare Survival Guide: Value Chain Analysis by Lindsay R. Healthy Living Professional Posted in: Blog Posts in Healthcare Industry & Policy Many moons ago (1985 to be exact) Michael Porter’s bestselling book, Competitive Advantage: Creating and Sustaining Superior Performance,introduced the concept of ... Read on »
Trendwatching: MarCom to MarSales by Lindsay R. Healthy Living Professional Posted in: Blog Posts in Healthcare Industry & Policy Squeezed between an economy in disarray and the rapid rise of social media, let's face it, marketing has changed forever. Budgets have been slashed, customer priorities ha ... Read on »
Strategic Stimulus: Setting-Up For Opportunity by Lindsay R. Healthy Living Professional Posted in: Blog Posts in Healthcare Industry & Policy Whether you call it political rhetoric or simply sound advice, President Obama may be on to something when he recently challenged the country to see hard times as a chance ... Read on »
Healthcare Marketing’s New Year Challenge by Lindsay R. Healthy Living Professional Posted in: Blog Posts in Healthcare Industry & Policy First, here’s my recommendation for a 2009 mantra: “Early to bed, early to rise, work like hell— and advertise ”                     -L. J. Peter Political change ... Read on »
Part 2: Joe the Marketer—2009 Priorities by Lindsay R. Healthy Living Professional Posted in: Blog Posts in Healthcare Industry & Policy Last month I identified several healthcare impact trends to track on your strategic radar. Following are priorities to consider for next year’s tactical marketing and sale ... Read on »
Part 1: Healthcare Impact Trends by Lindsay R. Healthy Living Professional Posted in: Blog Posts in Healthcare Industry & Policy It’s that time again—2009 strategic business planning and budgeting. This means product choices, operational moves, growth projections, and customer retention strategies. ... Read on »
Healthcare by Lindsay R. Healthy Living Professional Posted in: Blog Posts in Healthcare Industry & Policy Consumer Directed ...or Consumer Dejected In today’s healthcare marketplace, consumerism is a dominant force. America is witnessing the emergence of a generation of pri ... Read on »
Strategy by Lindsay R. Healthy Living Professional Posted in: Blog Posts in Healthcare Industry & Policy Future Vision - Lifting the Fog In competitive markets great strategy empowers a business to identify and capture opportunity. It enables smart managers to anticipate c ... Read on »
Marketing by Lindsay R. Healthy Living Professional Posted in: Blog Posts in Healthcare Industry & Policy Marketing Dominatrix(aka - How To Stay On Top) Marketing drives success. It's where strategy and creativity converge. It’s where ideas sizzle and innovation comes alive ... Read on »
It's the customer, stupid! by Lindsay R. Healthy Living Professional Posted in: Blog Posts in Healthcare Industry & Policy "There is only one boss. The customer. And they can fire everybody in the company from the chairman on down, simply by spending their money somewhere else."- Sam Walton ... Read on »
Intelligent Implementation by Lindsay R. Healthy Living Professional Posted in: Blog Posts in Healthcare Industry & Policy ...Be Nimble, Be Quick At a time when competitive rivalry has never been more intense, managers are worried. They are hearing words such as decision paralysis, over-analysi ... Read on »
Strategic Partnerships: Celebration or Separation? by Lindsay R. Healthy Living Professional Posted in: Blog Posts in Healthcare Industry & Policy Strategic Partnerships: Celebration or Separation? It's all the buzz—joint venture, strategic alliance, value-managed relationship. The lure of two ... Read on »
Right Message, Right Place, Right Time by Lindsay R. Healthy Living Professional Posted in: Blog Posts in Healthcare Industry & Policy In recent postings (see archived) I’ve discussed customer segmentation and market intelligence—knowing who your customer is, what’s important to them and where to find ... Read on »
Marketing Transformation or…Shift Happens by Lindsay R. Healthy Living Professional Posted in: Blog Posts in Healthcare Industry & Policy Marketing Transformation or… Shift Happens At a recent national gathering of marketing gurus representing a broad cross-section of industry segments—CPG, financial s ... Read on »