Health knowledge made personal
Birthday: November 6
Lindsay has thirty years of professional experience in the health care and insurance industries.
As Chief marketing Officer at Finelight, Lindsay is responsible for strategic advisory and business development. Finelight is a national marketing and advertising agency specializing in health care, insurance and financial services clients. Expertise includes marketing plans, branding, direct response, media, interactive and call center telesales. Finelight has offices in Chicago, IL; Bloomington, IN; New York, NY; and Louisville, KY.
Previously, Lindsay was Chief Marketing Officer of HealthMarket, one of the first consumer directed health plans providing customers increased access to information about benefit choice, cost and quality of healthcare.
Prior to HealthMarket, Lindsay was President of Radix Health Connection, a specialized investment banking firm offering business arbitrage and consulting to health insurers and managed care plans.
Lindsay also directed a national consulting practice, specializing in health care and insurance strategic planning, product development, marketing and, merger and acquisition.
For nine years he was a senior officer of Celtic Life Insurance Company, a small group, individual and senior market insurer. He was responsible for managed care, product development, marketing and sales.
Early career experience included the Blue Cross Blue Shield Association, Massachusetts Department of Public Health, and Massachusetts General Hospital.
Lindsay holds a Masters in Health Administration from Washington University in St. Louis and a Bachelor of Science degree in Business Administration from Northeastern University in Boston.
Lindsay has authored numerous articles and speaks on health insurance trends and business strategy. Publications include Bests Review, Broker World, Contingencies, Health Insurance Underwriter, Healthcare Financial Management, National Underwriter and MarketFacts.