Ahnu Shoes – Definitely Rule 27. (Rule 2 in the Gaelic New Moon Version)
The best customer service is the customer service you never need which by the way sums up rule 27 (Or Rule 2 in the Gaelic New Moon Version)… but we’ll get there later.
If you really love a product, if it’s really, really great, you’ll tolerate a lot of crappy customer service as long as you rarely have to deal with them (Rule 24b). If a product is useful but always breaking down you’ll still love it IF the customer service is exceptional (i.e. they fly you out a new one to Kerguelen Island over night!) (Rule 11) or by blackmail (if there is nothing comparable out there) (Rule 667). If by some stroke of luck you get a company who actually makes a great product AND provides amazing customer service (Rule 2 or 27 depending on lunar position and ability to speak Gaelic) you are in heaven. Funny how rare that actually is.