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JohnLuginbill

Indiana 46204
Author, speaker, marketing strategist and CEO of THE HEAVYWEIGHTS. My passion at work is developing strategy and programs that aid the mission of great health systems, hospitals, FQHC's, and medical practices. My passions at home include a wife, children, family, friends, seeking justice, helping... Full Bio
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Public Relations, Or Media Relations, Or Marketing? by JohnLuginbill Posted in: Blog Posts in Healthcare Industry & Policy In , , , Posted by: TurnUpYourVolume on Apr 19, 2012 | The lines between PR, Media Relatio ... Read on »
Research Can Help You Drive Patient Volume… or Not by JohnLuginbill Posted in: Blog Posts in Healthcare Industry & Policy In , , Posted by: TurnUpYourVolume on Dec 20, 2011 | Some of the biggest lies I have ... Read on »
Sickweather, Targeting the Right Patient & the Evolution of Healthcare Marketing by JohnLuginbill Posted in: Blog Posts in Healthcare Industry & Policy The latest in digital healthcare marketing is Sickweather, a tool that has the potential to benefit healthcare marketers in targeting the patients that are most likely to need ... Read on »
Some Newspapers Are Effective Media to Drive Patient Volume by JohnLuginbill Posted in: Blog Posts in Healthcare Industry & Policy In , , Posted by: TurnUpYourVolume on Jun 7, 2012 Warren Buffett, the most pragmatic an ... Read on »
Super Bowl XLVI Social Media Command Center & Healthcare Marketing by JohnLuginbill Posted in: Blog Posts in Healthcare Industry & Policy In , , Posted by: TurnUpYourVolume on Jan 26, 2012 | The first ever Super Bowl Social Media ... Read on »
Thanksgiving, Optimism, and Irony: Promise Yourself the Best by JohnLuginbill Posted in: Blog Posts in Healthcare Industry & Policy In , , Posted by: TurnUpYourVolume on Nov 24, 2011 | Defaced Optimist Club creed So, ... Read on »
The Dirtiest Job in Healthcare Marketing by JohnLuginbill Posted in: Blog Posts in Healthcare Industry & Policy In , , , , Posted by: TurnUpYourVolume on Dec 29, 2011 | The dirtiest job in marketing is ... Read on »
The End Of Healthcare As We Know It by JohnLuginbill Posted in: Blog Posts in Healthcare Industry & Policy In , , Posted by: TurnUpYourVolume on Nov 30, 2011 |   The 800 pound gorilla has ... Read on »
The Supreme Court Will Take Up Obamacare by JohnLuginbill Posted in: Blog Posts in Healthcare Industry & Policy In , Posted by: TurnUpYourVolume on Nov 15, 2011 | Here is a post on the Supreme Court’s o ... Read on »
The Wrong Way To Use QR Codes… And the Right Way by JohnLuginbill Posted in: Blog Posts in Healthcare Industry & Policy In , , , , Posted by: TurnUpYourVolume on Dec 7, 2011 | Healthcare Marketing Shouldn't Kil ... Read on »
To Attract Patients, Help Patients Embrace The Future by JohnLuginbill Posted in: Blog Posts in Healthcare Industry & Policy In , , , , , Posted by: TurnUpYourVolume on Dec 1, 2011 | To attract new patient volume, c ... Read on »
Top 10 Healthcare Influencers To Add To Your Google+ Circles by JohnLuginbill Posted in: Blog Posts in Healthcare Industry & Policy In , , , Posted by: TurnUpYourVolume on Feb 29, 2012 | The Internet is an ongoing conversati ... Read on »
Top 10 Healthcare Influencers to Follow on Twitter by JohnLuginbill Posted in: Blog Posts in Healthcare Industry & Policy In , , , Posted by: TurnUpYourVolume on Jan 6, 2012 | For healthcare marketers, it’s impor ... Read on »
Top 10 Worst Celebrity Endorsements by JohnLuginbill Posted in: Blog Posts in Healthcare Industry & Policy In , , Posted by: TurnUpYourVolume on Nov 17, 2011 | Just for fun, here is a link to ... Read on »
Top 5 Healthcare Marketing Pinterest Tips by JohnLuginbill Posted in: Blog Posts in Healthcare Industry & Policy In , , Posted by: TurnUpYourVolume on May 25, 2012 So what is Pinterest? Think di ... Read on »
TV Ads & Healthcare Providers by JohnLuginbill Posted in: Blog Posts in Healthcare Industry & Policy The doctor is a quack, a drunk, a perv or other vicious gossip previously said privately are now anonymously posted online for the world to see.Research and articles lik ... Read on »
Use “Celebrity” Endorsements to Drive Patient Volume by JohnLuginbill Posted in: Blog Posts in Healthcare Industry & Policy In , , , , , , Posted by: TurnUpYourVolume on Nov 16, 2011 | Here is an article via Hu ... Read on »
What do you all think of the new healthcare social media site Sickweather? by JohnLuginbill Posted in: Questions & Answers in Healthcare Industry & Policy Sickweather, a tool that has the potential to benefit healthcare marketers in targeting the patients that are most likely to need what you’re selling. What do you think abou ... Read on »
What do you think about the Supreme Court agreeing to settle health reform debate? by JohnLuginbill Posted in: Questions & Answers in Healthcare Industry & Policy Here's a pretty good current event aritcle on the topic. I'm just interested in what the wellsphere community thinks about the agreement. Read on »
What Pinterest, Instagram, and Spotify Teach Us About Driving Patient Volume by JohnLuginbill Posted in: Blog Posts in Healthcare Industry & Policy In , , , Posted by: TurnUpYourVolume on May 23, 2012 Regular readers know that the rout ... Read on »