As Brand Director/VP of Fitness Management Systems, Joe and his team help businesses define what a solid brand could mean to them in their unique market. Specializing in health clubs, FMS will design and implement an entirely new brand strategy for it's clients including positioning statement, brand identity, marketing budgets and plans, operational systems and best practices, staff training, logo and web site design, corporate photography, viral marketing and web 2.0 strategies and customer... Full Bio