Health knowledge made personal
› Share page:

Posts

Sort by: Most recent | Name
The Power of Words by Hope H. Patient Expert Posted in: Blog Posts in Healthcare Industry & Policy We all strive to harness the power of words. They are the fundamental building blocks of communication. No matter the channel, no matter the goal, the accuracy of the ... Read on »
The Love Test: It's Nothing to Be Scared Of by Hope H. Patient Expert Posted in: Blog Posts in Healthcare Industry & Policy HIV testing campaigns often rely on a particularly strong emotion to motivate testing -- fear. The new PSI/Swaziland campaign also uses emotion to urge HIV tes ... Read on »
The Unkindest Cut by Hope H. Patient Expert Posted in: Blog Posts in Healthcare Industry & Policy BCC around female genital cutting (FGC) has historically been limited. Little new communication work has been done in the last 10 to15 years. What communication there i ... Read on »
The Art of Building Internal Buzz by Hope H. Patient Expert Posted in: Blog Posts in Healthcare Industry & Policy Ever hear of “invertising?” Me neither, until I stumbled across it when reading about how the big boys of advertising (Pepsi, Coke, Nike and the like) make it a priority. ... Read on »
Stale Milk by Hope H. Patient Expert Posted in: Blog Posts in Healthcare Industry & Policy Consistency is a virtue in the world of BCC. Consistent communication and clear messages are vital to motivating a change in behavior. But even the most consiste ... Read on »
Playing to 40 Million by Hope H. Patient Expert Posted in: Blog Posts in Healthcare Industry & Policy Art imitates life in the recent film release, “Never Abandon, Never Give Up!” In partnership with the International Labor Organization (ILO), Mega-info Media, the company ... Read on »
No man is an island…really. by Hope H. Patient Expert Posted in: Blog Posts in Healthcare Industry & Policy Facebook, the online social networking phenom, is poised to suck in its 200 millionth user this month. The free access networking site has been around for just ... Read on »
Peaches and Herb: The Antidote to Airport Litter? by Hope H. Patient Expert Posted in: Blog Posts in Healthcare Industry & Policy Atlanta's Hartsfield-Jackson airport recently launched a new initiative to keep their facilities "opening-day fresh" and discourage littering. The strategy: write lyrics t ... Read on »
In French (and Naughty) by Hope H. Patient Expert Posted in: Blog Posts in Healthcare Industry & Policy Those of us who work in francophone countries spend a lot of time bemoaning the lack of good BCC resources in French (or maybe that's just me?). For some great examples of ... Read on »
Why aren't we doing this? by Hope H. Patient Expert Posted in: Blog Posts in Healthcare Industry & Policy Guerrilla marketing has been defined as "an unconventional system of promotions that relies on time, energy and imagination rather than a big marketing budget...[It] invol ... Read on »
Men in the Middle: Reaching Non-Gay Identified MSM in Togo by Hope H. Patient Expert Posted in: Blog Posts in Healthcare Industry & Policy A growing body of evidence around men who have sex with men (MSM) in Africa suggests that this long-ignored population is not only present, but incredibly varied in be ... Read on »
In Kidi Ya Chanza: Modeling Sound Farming Practices through Radio by Hope H. Patient Expert Posted in: Blog Posts in Healthcare Industry & Policy Small farmers in Nigeria are facing a rapidly changing climate, which poses critical challenges to their livelihood. Lack of information on environmentally appropriat ... Read on »
The Pleasure Principle by Hope H. Patient Expert Posted in: Blog Posts in Healthcare Industry & Policy Today's Washington Post contained an interesting article on the use of pleasure in promoting safer sex (see our post "Bringing Sexy Back" from August 2008) to young people ... Read on »
Sex and the Seniors by Hope H. Patient Expert Posted in: Blog Posts in Healthcare Industry & Policy Check out this news story on a PSA about safer sex made by elderly members of a local JCC in Florida. A great example of audience-driven BCC - it would be interesting to kno ... Read on »
SCRUTINIZE Campaign Launched by Hope H. Patient Expert Posted in: Blog Posts in Healthcare Industry & Policy SCRUTINIZE, anew multimedia campaign targeting South African young people aged 18-32,offers an interactive opportunity to learn about HIV. By scrutinizing ... Read on »
Welcome! by Hope H. Patient Expert Posted in: Blog Posts in Healthcare Industry & Policy Welcome to PSI's Behavior Change Communication (BCC) Blog! This blog will serve as a forum to share information, provoke and engage thoughtful discussion about BCC prog ... Read on »
Building a Non-Product Brand by Hope H. Patient Expert Posted in: Blog Posts in Healthcare Industry & Policy Since 2001, PSI/Malawi has received support from the USG for its “ Youth Alert! ” program, a targeted health communication program designed to prevent HIV and unwanted pr ... Read on »
Imagine Afrika: A reality TV show promotes a vision of a future without HIV by Hope H. Patient Expert Posted in: Blog Posts in Healthcare Industry & Policy Imagine Afrika, a reality TV show pitting teams of African young people against each other in a competition to address some of the problems facing the continent, will soo ... Read on »
We want your content ideas! by Hope H. Patient Expert Posted in: Blog Posts in Healthcare Industry & Policy Public service announcement: a new widget called Yedda has been added to the BCC blog sidebar.This tool lets readers ask questions about blog topics with the Yedda Ask ... Read on »
Six degrees of chlamydia by Hope H. Patient Expert Posted in: Blog Posts in Healthcare Industry & Policy To promote STI awareness month, the American Social Health Association (ASHA) teamed up with the creative team at Duval Guillaume to develop an application on Facebook (a ... Read on »