We all strive to harness the power of words. They are the fundamental building blocks of communication. No matter the channel, no matter the goal,...

HIV testing campaigns often rely on a particularly strong emotion to motivate testing -- fear. The new PSI/Swaziland campaign also uses emotion to...

BCC around female genital cutting (FGC) has historically been limited. Little new communication work has been done in the last 10 to15 years. What...

Ever hear of “invertising?” Me neither, until I stumbled across it when reading about how the big boys of advertising (Pepsi, Coke, Nike...

Consistency is a virtue in the world of BCC. Consistent communication and clear messages are vital to motivating a change in behavior. But even the...