Published: July 09, 2009 10:00 AM Updated: July 09, 2009 10:40 AM
For the second year in a row, AIDS Bow Valley is seeking the help of the Bow Valley’s service industry to raise money and awareness for relief work in Africa.
In addition to the second annual Servers Against AIDS Day, the local organization is launching an inaugural short film competition to promote safer sex.
Peer health educator Hana Thorson said last year’s fundraiser saw 25 restaurants between Banff, Lake Louise and Canmore, as well as 130 servers, participate.
The endeavour raised $4,800, split evenly between AIDS Bow Valley for local programming and the Stephen Lewis Foundation for HIV/AIDS relief in Africa.
This year, Thorson is looking toward the industry again to participate on July 25.
“On that day servers throughout the Bow Valley have the opportunity to donate a portion or all of their tips to this cause,” she said. “We want to target servers because the summer months have a high influx of young people working in the service industry and that is our target population.
“Everyone was really generous last year and it was a really successful event.”
The month of July also sees the advocacy group challenge the Bow Valley to a short film competition.
The inaugural Movie Making Mania, said Thorson, is seeking submissions of one or five minute short films.
“We are looking for films to get the safer sex message across,” she said. “We thought this would be a great way because there are a lot of creative young adults in the valley.”
The top prize carries a $500 cash reward, second $250 and third $150.
Thorson added they want films to be tasteful and not discriminatory.
“It can be funny or moving, however people want to get the message across.”
Deadline for submission is July 20 and AIDS Bow Valley is looking for a venue to screen the short films on July 26.