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why I fear GREEN labels

Posted Feb 17 2010 12:00am

Hiking is a better activity than most for our Planet. But I’m no treehugger myself.

I grew cynical after hearing an NPR audiocast citing a study where 1,017 of 1,018 products that made environmental claims were found guilty of deceptive advertising.

What really makes me suspicious of strident environmental evangelists (I’m looking at you David Suzuki) is Greenwashing:

… (green whitewash) is the practice of companies disingenuously spinning their products and policies as environmentally friendly …

If I see a product with a green label, I normally avoid it out of fear of being duped.

Also, any product with a green label has an inexplicable mark-up in price.

Some good news?

The NY Times reports that the American” Federal Trade Commission is expected to crack down on “greenwashing” when it updates its environmental marketing guidelines for the first time since 1998.”

I hope this helps.

… letters were recently sent to retailers like Hanes, Jockey and Target as well as REI, Sports Authority and Altrec.com. Even companies like Bamboo Eco Wear, Footprint Bamboo and Green Earth Bamboo were included in the list. …

Greenwashing sins:

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