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Waterstone's heralds My Brother John deaf awareness event great success

Posted May 12 2009 6:01pm

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YESTERDAY's Waterstone’s event at the Trafford Centre in Manchester was a landmark event for My Brother John and coincided with the end of Deaf Awareness Week.

The hour-long event was a great success, with author Joanne Zellweger reading the book to a mixed audience of deaf and hearing children.

Members of the Waterstone's team said, “This was one of the most interactive events the store has had! We are delighted! ”

Sign interpreter Andy Higgins signed (using British Sign Language) the book about a boy with a cochlear implant as the author read. Andy, who is no stranger to book launches, as he was involved in the Harry Potter book launch, helped younger children to fingerspell their name too.

The colouring competition was judged by the My Brother John illustrator Andy Elliott, who also personalised My Brother John bookmarks to visitors.

Prizes, donated by Cochlear Europe, were awarded to three children - all aged under eight, with the winner Eve Bennett, being just three years-old. She won a Waterstone's book voucher. Louise Caroll and her elder sister Phillipa came in second and third place respectively.

"It really is fabulous to see My Brother John being stocked by a nationally-known store. It is also a first for Manchester, as the Trafford Centre store is the first store in the UK to stock the book as we begin our national campaign to boost awareness of cochlear implants to hearing parents and children."

Pictured: L to R: Andy Higgins, Author Joanne Zellweger and Illustrator Andy Elliott

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