Amplicom M6000 is ideal for anyone with hearing loss as it comes equipped with a ring-tone that can blare out 100 decibels.
It won't make you popular with the neighbours, but if you are hard of hearing and do not always hear your mobile ring, it could be the phone for you.
With a ring tone that can reach 100 decibels, the same as a pneumatic drill, you shouldn't miss it going off - and nor will anyone in your street.
The earpiece can be set to an even higher volume - 110dB, the equivalent of a South African vuvuzela horn being blown at full blast beside your head.
Designed with large, clear buttons and a lack of complicated features, the makers of the Amplicom M6000 say it is the ideal phone for the elderly or anyone with hearing loss.
While it is compatible with hearing aids, product manager David Youngs, who has hearing difficulties himself, says many people like to be able to make calls without wearing theirs. 'I can make a call and even if I haven't got my hearing aid on I can just push the volume up and hear the conversation perfectly,' he said.
'The ring tone is also extremely loud - put it this way, if it went off in a restaurant on the highest setting, you'd probably get thrown out!'
The phone was designed for those with hearing difficulties, but the simple, uncluttered design is expected to prove popular with anyone who feels the range of often unnecessary functions on modern phones is just too much.
'To those who want simplicity, talk of megapixel cameras, Wi-Fi, Bluetooth and music files is extremely off-putting,' added Mr Youngs.