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Petplan donates £10,000 to Hearing Dogs for Deaf People

Posted Apr 23 2009 5:17pm

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To support Hearing Dogs for Deaf People's invaluable work, The Petplan Charitable Trust (PPCT), is donating £10,000 to help those with hearing impairments lead a more independent and confident life. The donation will enable two dogs to be rescued, trained and supported during their working life with their deaf recipient - and matched with their chosen companion.

To mark the occasion the PPCT is launching a competition to find the perfect ‘name’ for one of the newly sponsored hounds.

According to recent research, the most popular pet dog names for 2008 included Max, Molly, Lucy, Daisy and Sophie to name but a few – however the most popular name for 2009 is yet to be chosen! With one hearing dog, Brandy, already having passed its training with flying colours, the second hearing dog to be sponsored is a three year old mongrel rescued from the Republic of Ireland. To help decide what to name her log on to the Petplan website and cast a vote.

Hearing Dogs for Deaf People launched in 1982 and has since gone on to successfully place more than 1,500 hearing dogs throughout the country. The Petplan Charitable Trust donation will support the socialisation training of hearing dogs as puppies, as well as their advanced soundwork training where they learn to alert their deaf owner to everyday sounds such as the alarm clock, door bell, cooker timer and smoke alarm or fire bell. Instead of barking, dogs are trained to alert their companion by touch, using a paw to gain attention and then leading the individual to the source of the sound. In a case of danger, the dog will alert, and then lie down to indicate a hazardous situation such as a smoke alarm.

The Petplan Charitable Trust was established in 1994 by Petplan’s founders Patsy Bloom and David Simpson. The Trust has made grants of over £5 million since it was established, and aims to provide funding for the general welfare and wellbeing of dogs, cats, horses and rabbits.

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