Deaf passengers are in for a smoother ride following the launch of a new taxi company in South Tyneside, a town between Newcastle Upon Tyne and Sunderland.
Same Day Taxis allows deaf people and the hard of hearing to text their booking, making life easier for both the customer and the firm.
Company partner Graham Hall said the new service will also make booking a taxi more secure for lone females.
Mr Hall, 32, wants to reach out to deaf customers in the area. He said: "We thought of this concept to help deaf and hard-of-hearing customers with speech problems, thus giving them more independence, rather than having to wait for someone to phone them a taxi.
"I thought of the idea after picking up a customer who couldn't speak, who just handed me a piece of paper.
"Then I thought, 'How would he order a taxi from home?' Solution – text a taxi!"
Mr Hall, whose firm has six taxi drivers, added: "I would like to let all customers with hearing and speech problems know about this service.
The text number for Same Day Taxis is (07544) 546 969, while the standard telephone number is (08456) 437 037.