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Work work work!

Posted Feb 23 2010 12:00am
Well Dave and I have been working our little butts off lately on the website and some new projects. The most exciting project for me has been creating our range of organic bamboo and cotton tees. Bamboo is such a beautiful fabric and super soft while also being considered one of the most environmentally friendly crops on the planet. It requires very little water and grows fast.

I have been dedicated over the last year to try my best to reduce my carbon footprint and these tees are pretty close to the best you can do in terms of fashion (apart from heading to your local op shop!). Here's why:

ORGANIC: These tees are made of organic cotton and bamboo. This means they are grown free from harmful pesticides, herbicides, etc that contaminate the environment and can cause illness, especially for surrounding residents. Conventionally grown cotton consumes approximately 25% of the world's insecticides and 10% of the world's pesticides. For more info on the impact that conventionally grown cotton has on the planet, please visit About Organic Cotton.

FAIR-TRADE: These tees are made in certified fair-trade conditions. While it would be great to have them made locally, it's my understanding that we do not have organic cotton crops in Australia. So...if you have to go overseas, it's nice to know that the employees are being looked after. The tees are sewn together in a place in Turkey that has been certified fair-trade by Fairwear Foundation.

98% UV PROTECTION! Bamboo is so cool it even acts as a protective shield from Mr Sunshine.

WATER-BASED, LOW IMPACT DYES: The tees are screen printed in Byron Bay by a carbon-neutral company that use eco-friendly dyes.

DONATE TO CLIMATE REFUGEES: Finally, a percentage of the sales of each tee are donated to climate change refugees around the world. Why? Because the damage we are doing to the planet is forcing people in developing countries to literally pack up and move. And in many of these places the local governments are not doing anything about it. According to the UN, climate change is the biggest factor driving forced displacement. So while many of us still debate over whether climate change really exists and what we can do about it, these people are faced with the reality of it every day. Things we can do as an individual to help reduce the future tragedies that climate change will inevitably cause include leading a vegan lifestyle, making conscious choices when purchasing (for example our eco-friendly, ethical tees instead of a cheap tee from a sweat shop in China that doesn't care about the environment) and making "green" changes at home wherever possible. Check out this climate change post for a couple of videos on what's happening around the world and what you can do to help.

Please check our new WONDERLAND which features our online catalogue and links to the store. We've also got a couple of extra designs coming soon so stay tuned!

I hope you like the tees! x
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