Health knowledge made personal
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I believe that there are three main stages under which volunteers engage with a particular cause when personally affected by a condition. This condition might be disease related (i.e. cancer) or related to another cause (i.e. poverty).
This volunteer progression goes from 'healing' to 'healed' to 'helping others heal'. Under each stage are the main needs that volunteers are attempting to fulfill, which essentially outlines why they are volunteering. Understanding these different needs on an individual basis is vital to recruiting, engaging, and retaining your volunteers.  Interestingly enough, the needs for the different stages of volunteerism correlate to Maslow's Hierarchy of Needs which is a theory that attempts to explain how and why people pursue certain actions. The volunteer progression chart and Maslow's hierarchy of needs both show that everybody has different needs depending on what stage they are at. And, just like you should be listening to your donors in order to make them happier, listening to your current and potential volunteers is vital for long term engagement and success. I offer the following 4 tips to make sure you are fulfilling your volunteers needs:
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