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Under Armour What’s Beautiful?

Posted May 09 2012 8:40am

Show of hands if you sport Under Armour . It’s a fantastic brand and I know I have a few pieces of tops and headbands that I adore.

Under Armour recently debuted their latest campaign, What’s Beautiful? After watching the What’s Beautiful short video, I had goose bumps…and immediately wanted to hit the gym. The women are insanely gorgeous, fit and all-out hawt!

What’s Beautiful encourages women to declare a goal that challenges their personal fitness and athletic aspirations. Gals can then post videos, photos and diary entries to share their progress.

DECLARE A GOAL. DOCUMENT YOUR JOURNEY. RISE TO THE TOP.
We’re going to show the world what beautiful really is. Are you in? The three women who push it the hardest and farthest will become the new faces of Under Armour Women and have their lives sponsored for a year with greatness, glory and gear. Step up. Declare your goal.

Under Armour will nominate ten finalists and 3 winners will be named. One by public vote! And the loot is suhweet! Three winners will be awarded a one-year ‘sponsorship’ deal with Under Armour which includes access to special events, training with UA celebrity trainers, gear for a year and nutritional support. The remaining finalists will earn an on-going spot on the Under Armour Women’s Ambassador Team and receive $1,000 worth of Under Armour gear.

I am fully behind this campaign! I love seeing strong, fit women kicking a**.

What would be your declaration? I will….


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