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The scoop on the Subway Scoop!

Posted Apr 13 2010 12:00am

Some people may already be utilizing the new lingo “Scoop It!” at their local Subway, but for those you aren’t or haven’t even heard of it (I know I’ve seen it on the Biggest Loser), I’m sure you will soon.
What is it? The “Scoop It” campaign refers to having the bottom half of your subway bread “scooped” out- basically the Subway employee will hollow out your bottom piece of bread, lowering the calories, carbs, sodium and fat in your chosen sandwich. But before you order a bag of chips to subsidize that calorie deficit, take a closer look at what you’re really scooping out…

*All sandwich comparisons are calculated using 9-grain bread, lettuce, tomato, green peppers and onion

Regular Scooped!
6” Turkey Sub
Calories 280 250
Carbs 48 40
Fat 3.6 3
Sodium 920 840

6” Roast Beef Sub
Calories 310 280
Carbs 46 39
Fat 4.5 4.5
Sodium 840 770

There are the facts… on average, a scooped sandwich is about 30 less calories, 7-8 less grams of carbs. And about 70-80 mg less of sodium. Better? Yes, but marginally. I thought the fat statistic was interesting, because on each sandwich you are changing the same thing- scooping out the bread. So how does that translate into decreasing the fat in the turkey sandwich by .6 g, but not altering the roast beef sandwich? I can’t figure that one out…

Right now the Scoop It campaign is being tested in the Kansas City metro area. It is part of the Diabetes Friendlier meal choices (I thought it was interesting they used diabetes “friendlier” instead of friendly), and have the scooped sandwiches paired with a new drink – Vitazest Water (which with 0 calories, 0 carbs, 0 everything, is also “diabetes friendly”) Check out the info at http://subwayscoopit.com/index.html.

I foresee the campaign being successful, but it worries me a little that people will overestimate their calorie savings and “make up for it” elsewhere. What do you think? Will you have your sandwiched scooped?

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