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The Next Wave of Multi-Vitamins

Posted Nov 06 2008 11:40pm
I've seen the writing on the wall for months, and the evidence is now strong enough that I am willing to say that the next wave - the future if you will - of multi-vitamin supplements will consist of products who derive their entire micro-nutrient list from fruit and vegetable sources.

The whole foods and organic people should be very proud. The demand they have created in the food industry has finally started to leak into the supplement side of things.

And if anyone knows how to identify a cash-cow when they see it, its the supplement industry.

Rip on them if you like, but the cold hard facts are, these people know how to make money, and there track record is very impressive.

So in time for the new year, keep your eyes out for multi-vitamins to claim "whole food sources" and to have ingredient lists that include extracts of:

Carrots, broccoli, spinach, cherries, blueberries, mangoes, tomatoes, onions, cranberries and almonds. it just me, or doesn't that sound like a really awesome salad? But hey, who wants to EAT their nutrients when you could simply pop them in a pill?

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