The green card: Gold luxury without the commitment
Posted Feb 02 2009 10:50pm
For those upscale consumers who want to sample the good life on a budget (or for those afraid of commitment); part-time sports luxury is here. Manhattan-based Tour GCX serves up choice courses to men on the move with its fractional-ownership Tour Card program.
Think of the Tour Card as the golfing Gold Card for the $200,000-a-year jet set. It grants individual and corporate members access to private clubs in major cities along the eastern seaboard and to eight affiliates in New York, New Jersey, Florida, and Nevada, where the big-money players (from Merrill and Goldman) roam. Tour GCX’s 800-plus members largely hail from the NY metro area, but GCX plans to expand its markets to Chicago, Phoenix, Atlanta, and Los Angeles this year.
While Tour GCX won't disclose the actual courses, prospective members do receive the secret list ... and qualified golfers (respectable handicaps, please) are eligible for a minimum of ten foursomes (you can brings guests), seven of which must be played on weekdays. That works out to roughly $160 a head per round (including green, cart, and locker fees.)
Finally, a club that allows you to play the un-fairway. Individual memberships from $6,250; corporate memberships, $13,500 -- far less than the typical $50,000+ initiation fee some clubs charge.