I was first introduced to Facebook many years ago by a young colleague who I shared an office space with. She told me about it and I decided to take a peak and create a profile. I mostly thought it might be fun to see if I could find some old school friends and I loved you could see photos of their lives and what they were up to. I used it only intermittently until about five years ago when the landscape of Facebook really began to change significantly. Suddenly it was not just for connecting with friends but a bona fide marketing, business and branding tool that you could use to incredible benefit for nothing more than your time and the cost of an internet connection.
Fan pages for businesses, charities, celebrities and brands popped up everywhere with links being posted to drive people to buy, support, engage with and read blogging and website content. People who ran businesses and blogs quickly realised with the millions of people on Facebook actively engaged online and often on there for extended periods of time…this was a chance to get new readers, customers or clients. This was, in essence, a chance to … Read the rest