The third part addresses a question from a follower on Facebook about the use of disclaimers.
Q: Barbara: A Healthin30 reader on Facebook writes: “I’m looking for a good disclaimer to put on a couple of medical practices’ Facebook pages. The AMA social media guidelines aren’t helpful. Do you have a good boilerplate you recommend? Thanks in advance for your help!” David, can you offer a couple suggestions?
A: David: A good resource to start with is Ed Bennett’s compendium of hospital social media policies (Policies — Found In Cache – http://bit.ly/nPBJMU ). The key however, is not to clip a policy and change the names, but to use these samples as starting points, make sure you address the issues noted in them, but be sure to address them in a manner that is appropriate for the medical practices. For other pointers, you may wish to visit the Mayo Clinic Center for Social Media website – http://bit.ly/nsQOdf (full disclosure: I am a member of the Center’s Advisory Board).