product design and development for women's merchandise at Gap brand
Posted Jun 06 2013 7:13am
"My vision has been to take inspiration from the brand's heritage; I've grown up with Jigsaw and remember coveting pieces from [the store]," said Trotter, sitting in Jigsaw's sunny Bond Street showroom here that was filled with the scent of pastel pink roses and lilac hydrangeas. "I want to make the brand feel relevant again."
Trotter has infused the fall and holiday collections of trenchcoats, smock dresses, capes and jackets with fashion-forward touches - a cropped swing jacket made from Shetland wool has been given a metallic coating to give it a subtle sheen, while a silk bell-sleeve top printed with tiny flowers was inspired by a damask floral upholstery fabric Trotter had found on London's Portobello Road. "We've played with volume, and used the heaviest duchesse satins [contrasted] with soft, diaphanous fabrics," said Trotter.
There are also accessories, such as patent leather court shoes, flat leather riding boots and oversize patent leather shoppers.
"It's not about the deliveries feeling different, but creating a narrative that continues from the last season," said Trotter. "We're thinking about what [the customer] is doing at that time."
And since Jigsaw - which has hit London headlines because Kate Middleton, Prince William's on-again, off-again girlfriend, works in the design department - began its push into the U.S. three years ago, the customer base has broadened. yanzic0606.