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Power Balance Wristbands: Real or fake?

Posted Jul 18 2010 12:00am
As a former advertising professional, I like to think that I am wise to the ways of marketing a product to create extensive profit. Sometimes I fall for the gimmicks and other times I say "yeah right" and walk away. In the case of my new Power Balance wristband, I'm unfortunately caught somewhere in between. But lucky for me, I got it for free at the Women's Health event I attended last weekend in Chicago. The fact that I didn't actually pay for it gives me some room to seriously question whether the product is for real or really fake.

Power Balance claims that the hologram embedded in the silicone wristband interacts with the body's natural energy field to improve balance and flexibility. Apparently the hologram is treated with "energy waves at specific frequencies." I'm all about improving balance and flexibility—good balance keeps you on your two feet in a variety of different situations, and excellent flexibility keeps the body moving smoothly during physical activity. But is a hologram really capable of making improvements?

I wore the bracelet during a Yoga session last weekend. I felt fairly balanced, but my balance is pretty decent to begin with so it's a toss up as to whether or not the bracelet was playin' with my energy field (or whatever). I poked around on the internet in an effort to read up on the concept of individual energy fields and the results of my efforts were all over the place. Sometimes I felt as if I was reading legitimate scientific research, and other times I felt as if I was reading something straight out of a voodoo tiki tent. I couldn't even paraphrase it all if I wanted to. But I did decipher one common thread—the body's natural energy field creates physical and emotional balance, and people have been trying to harness and control that balance for eons. Can one single product actually do it? I feeling a bit unconvinced at this point. Take a look at the following video and draw your own conclusions.

My gut reaction? The guy fakes it when he's being tested. Then again, maybe not. If only I had my Power Bracelet with me. Forgot to pack it, we're visiting my husband's family this weekend. I bet you can guess what I'll be doing when I get home! Watch for an update. And just so you know, there are plenty of ways to improve balance that don't include questionable accessories—yep, that'll be a Daily Dose soon enough! 

So, I tried the tests above. Honestly...I didn't really see a difference. If you have a Power Balance bracelet, give it a go and let me know what you think.
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