Whether the company is a start-up, health care technology company, pharma company, medical practice, major health care organization, or a leading company listed on Forbes, “enchanting” insights can help different types of businesses (and people) thrive.
Through Kawasaki’s journey, he offers insights for people to “see life for what it can be rather than what it can’t.” Whether “they are bringing to market a cause-that is, a product, service, organization or idea-that can make the world a better place. They realize that in a world of mass media, social media, and advertising media, it takes more than instant, shallow and temporary relationships to get the job done.”
Kawasaki is on a mission to “change the hearts, minds, and actions of people.” [Enchantment: The Art of Changing Hearts, Minds, and Actions]
Guy Kawasaki on Social Media
“Social media today is where the web was 15 years ago,” said Kawasaki. It’s preposterous to think that today companies are asking “should” we be on the web, it’s fairly certain that in a few years social media won’t be considered an experiment, it’ll be core marketing, he added. “Today companies should start with a Facebook fan page, but with Google plus the whole world could change.”
Guy Kawasaki’s checklist to help you decide if a proposition is “enchanting” enough for you to move forward.[Reprinted with permission from Guy Kawasaki, page 181, Enchantment]
If I waited a week, I’d still make the same decision.
A year from now, this decision will still be a good one.
I’ve done my homework by reading independent reports and reviews of the product/service/organization/idea.
I am fully aware of the total cost of this decision, including installation, support, maintenance, subscriptions, and upgrades.
This decision will not harm people.
This decision will not unduly harm the environment.
This decision isn’t unethical, immoral or illegal.
This decision will not set a bad example for my children.
If no one could see that I was doing this, I would still do it.
If everyone could see that I was doing this, I would still do it.
What tips do you have to “enchant” people? What insightful tips do you have for companies to succeed?
About Guy Kawasaki
Guy Kawasaki is the co-founder of Alltop.com , an “online magazine rack” of popular topics on the web, and a founding partner at Garage Technology Ventures. Previously, he was the chief evangelist of Apple. Kawasaki is the author of ten books including Enchantment, Reality Check, The Art of the Start, Rules for Revolutionaries, How to Drive Your Competition Crazy, Selling the Dream, and The Macintosh Way. Kawasaki has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College.