Nonprofit Gurus Share Highs and Lows of Their Careers

Turns out you can’t just raise funds for anything you want. If you go to your donors with an offer they don’t associate you with, they just might ignore you in droves. No matter how great your work is.

Charitable giving is complex. It works when a lot of factors all come together. When you change one or more of those factors—like talk to donors about something they don’t feel signed on to support—you can actually lose money in direct mail. - Jeff Brooks