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New Changes Coming for pv.body

Posted Jan 28 2013 10:18am

Hey babes and beaus! Hope you had a fantastic weekend. We’ve got some important business to tackle today, so let’s get right down to it.

As you may or may not know, I am an ambassador for pv.body , a super rad monthly subscription service for workout clothes. I love their conept and service because you receive high-quality workout clothes catered to your specific style and delivered right to your door for a fraction of the cost of popular brands like lululemon, lucy, Lorna Jane, Nike, etc.

Because many of you signed up for pv.body through my blog and because I endorsed the brand, I definitely feel it is my job to make you aware of any changes that might go down with any of the companies I am affiliated with. Keepin’ it real, yo.

pv.body is launching Ellie , a new clothing line made by the pv.body team. Starting on February 1st, Ellie will be the only brand being shipped out to you in your monthly subscription services. That means you will not be receiving brands like lululemon, NUX, or Nike in your monthly subscriptions. You will be receiving exclusively Ellie. The pv.body site will re-direct viewers to and current pv.body subscriptions will begin receiving the Ellie clothing line in their packages.

According to Hope Horner, marketing & sales representative for pv.body, offering these brands at such a low price was not feasible. This is why we saw the $10 increase in membership from $39.95 to $49.95 a couple of months ago. The team thought increasing the membership fee would be enough to allow for pv.body to continue shipping out the popular and pricey brands but it simply didn’t work out as they planned. Hope is a great person to work with and she left a lot of helpful comments on Sarah’s post . I suggest you read them. Before you do, though, read on!

What To Expect

  • Starting February 1st, everyone who visits will be re-directed to . There, you can purchase any individual piece that you choose.
  • You can sign up for the Fit Fashionista program, which is will be the new monthly subscription program that I have been supporting and endorsing here. The difference between the pv.body subscription and the new Ellie subscription is that you can choose any two pieces that you want for $49.95 per month.
  • If you are a current subscription holder, you will automatically be a Fit Fashionista program member.
  • Every month, Ellie will launch a new collection of 16 tops and 8 bottoms.



The Fit Fashionista Program

  • Choose any two pieces for $49.95 per month. You can choose two tops, two bottoms or a top and a bottom and the price is always the same.
  • Important Note: You have until the 7th of each month to select your own pieces. Otherwise, Ellie will select and ship an outfit (top and bottom) to you, depending on your selected style profile.
  • Ellie offers free shipping on all orders, exchanged, and return to Fit Fashionista program members.
  • Ellie offers exclusive access to pieces available only to Fit Fasionista members.
  • You can still cancel your membership at any point in time.

Quality of the Clothing

  • From Ellie: “We guarantee that our designs will highlight every woman’s favorite features! Seriously, we test countless prototypes of every piece on different body types making certain it’s a flawless fit and fits true to size. We spare no cost for each stitch; we believe that quality activewear no longer has to be a stylish soiree that only an elitist few get an invite to. With Ellie, everybody’s invited to the party.”
  • Ellie created their own TruFit technogology. According to Ellie, “TruFit begins with the fabric. Each piece is pre-shrunk to make sure it never shrinks again. We guarantee that our clothing will fit the same the first time you try it and the 30th time you hit the gym. We carefully design very piece to make sure it fits you in all the right places.”
  • The waistband on all bottoms will be the exact same.
  • If you are not satisfied with the quality of Ellie, you can ship it back for free both ways and you will receive another free piece from Ellie’s collection.
  • Every piece of every collection is washer and dryer-friendly.
  • All products are manufactured in the USA.


My Thoughts

  • Honestly, I get it. pv.body is a new company and this is their first year launching. There are going to be lots of flaws, glitches, and changes – and I think it’s important for us to recognize and honor that.
  • pv.body’s communication with their ambassadors and customers has been poor. I became aware of Ellie on December 18 but was not provided with enough information to write a formal blog post like this one. On Friday, (exactly one week before the launch of Ellie), I received the full details and needed the weekend to digest and prepare for this post. A fore-warning to their ambassadors and customers about the switch should have happened, hands down.
  • I have not tried out Ellie yet, so I cannot give a “yay” or “nay” on the line. I will be receiving a complimentary outfit for review this month and will be sure to give you a complete review once I have had the opportunity to wear them and workout in them.
  • I am excited to try out the line for myself! “High end” clothing is not important to me – but fit and style definitely is. I still believe in Ellie’s concept and am looking forward to trying out the new line.


I know this post was a bit long but I wanted to cover all bases and, as always, be 100 percent real with you. I’m looking forward to reading your thoughts and having an honest, compassionate, and intelligent discussion with you. Love you, sisters!

If you have not signed up for the Ellie’s subscription service and are interested in doing so, you can sign up here and receive 20% off your first month.

Stay lovely,

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