I recently broke up with Google Reader and switched to a new blog reader called Bloglovin’ . For those of you who aren’t familiar with blog readers, they aggregate the latest posts from a person’s website subscriptions into one long email or web-based article. This makes blog reading less laborious and more discreet which, I understand, is completely necessary for those who enjoy a little blog-reading while on the clock at work.
If you’re an avid blog reader, you’re probably familiar with Google Reader. If you’re an avid blog reader and a blogger, you probably have a love/hate relationship with Google Reader. While it’s great for catching up on the 1,384 new posts you have yet to read, it also cheats your own blog out of page views. Lost page views means lost revenue since the reader’s eyeballs never actually hit your page and see advertisements displayed in the sidebar.