Measles: Super Bowl Souvenir?

Two days ago, my family physician colleagues in Indiana tweeted ( @INFamilyDocs ) that their state Department of Health had reported a confirmed case of measles in an unvaccinated 11 year old child living in Hamilton County .  Measles, also known as rubeola, is a very highly contagious respiratory infection caused by a paramyxovirus.  Symptoms include high fever (up to 105 in some cases), cough, runny nose & red eyes, very similar to the common cold, at least until the classic rash appears, starting from the head & neck and spreading towards the rest of the body, lasting approximately 4-5 days before regressing.  While childhood vaccinations have decreased the incidence of this infection by way of herd immunity , the virus still manages to kill more than 200,000 (mostly) children each year worldwide.