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Levi’s Curve ID – But Where Are The Curves?

Posted Jun 20 2011 9:31pm



Lately I seem to be running into advertisements for Levi Curve jeans everywhere – tv, online, Facebook – you name it.  While one would think that I would be happy with the slogan that is running with the line of jeans: “Hotness Comes in All Shapes and Sizes” I’m left somewhat cold.

Does hotness come in all shapes and sizes?  You bet it does.  As does beauty, grace, health, and any number of other things that should never be determined by someone’s shape and size alone.  The premise is fantastic and I like it a lot.  Problem is though, that as soon as a slogan like this jumps out at me I automatically assume that any accompanying images are actually going to reflect models who are varying different shapes and sizes.  I could ask you Beautiful You if you think that is reasonable and where your mind would go too, but I’m fairly confident it both is reasonable and you would!

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I’m sorry to say though that what the Levi’s company consider to be varying different shapes and sizes I don’t.  All of… Read the rest

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