How to make twitter work for your business: Entrepreneur Aha Moments
Posted Feb 25 2010 7:56am
Be You Mousepad from Inspiration Lounge Store
"The power of twitter is in your sharing, not your selling."
Let's put twitter anxiety to rest. If you base your twitter worth on the number of twitter followers your peers have, the lizard brain will hold you back from what you really need to be doing. Rockin' your business and brand. Seth's recent post, viral growth trumps lots of faux followers , proves there is nothing to fear except for a lack of good ideas. In a test, with 100 twitter followers, he proved that a really great idea had a better chance of exposure through viral marketing than a bad idea with 200k twitter followers or 10k followers. Enough said.
Here's how to make twitter work for your business:
Pitch and follow the media outlets on your target list.
Pitching your stories to media outlets via twitter can be an effective way to get through the backdoor. While twitter is hot and key people, brands are engaged and using it, take advantage of this accessibility you never had before. At a local station in Austin, the producer's twitter bio says don't be afraid to pitch me new stories.
Share your expertise and help spread knowledge of others.
Being seen as an expert is key to building a successful business. Twitter is perfect for sharing your useful tips, wisdom and building your brand. I'm a big believer in karma so love to help others and give back. Since twitter is a strong community of real people doing great things, help spread the knowledge of others regardless if they are small or big. Ya never know.
Follow inspiring people to help you stay motivated and learn new things.