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How To Be Successful In Business: The Entrepreneurial Mindset

Posted Jan 28 2013 10:00pm
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How To Be Successful In Business: The Entrepreneurial Mindset via

What does it really take to be successful in business?

While it isn’t one-size-fits-all, entrepreneurs present the world with a unique breed of success-driven individuals.

Today I am starting a series of blog posts on a topic near and dear to my heart: BUSINESS.

While I love to talk about all things health, fitness, and food… I also want to incorporate my MAJOR (cough that thing I am going to school for cough) and professional pursuits into my blog.

I have received feedback that y’all enjoy this type of content (as I have been contributing more and more of it here recently).


As a marketing and management major, I hope to offer an interesting, quirky, and business-minded approach to defining “success.”

I have let my readers in on the life I lead, but I have really missed the mark on showing you the professional side of things.

To put things into perspective, I am in the Rawls College of Business 5 days a week (from about 7:30am – 6pm).  I wear suits at least 4 days a week, coordinate all of the social media for the entirety of the college, teach a course on business professionalism, am an ambassador, and so much more.

I am ready to let you in on this OTHER side to my Savvy Sassy Self.  Through this business-driven series, let’s stroll down the yellow brick road of happiness and success.  I am entirely too excited for this.

Kacie Phillips - BA1101 Bio

I am currently taking a one-hour elective entitled Perspective on Entrepreneurship, and I am dying to share with each and every one of you.

Through this course, I am writing essays on what I learn.  There is obviously a bit more to it than that, but how cool is it that I can incorporate COURE WORK onto my blog?  

Don’t worry–I’ll add some personality and flair.  It will never be blah-blah-blah essay format.  I’ll turn it in to the professor that way and fancy-fy it for YOU.

What does it take to be an entrepreneur?

This past week, I had the opportunity to listen to a presentation by Jenny Layne, owner of the Jenny Layne Bakery and Texas Tech alumna.  Ms. Layne really got me thinking about the personality traits behind a successful entrepreneur; I enjoyed her presentation because it incorporated her story, how she found success, and the traits that lead her to where she is today.

As with anything, everybody brings his or her own personality, energy, and ideals to their entrepreneurial approach.

Entrepreneurship is not for everyone; it takes a special person to accept a challenge, assume a risk, and pursue creative opportunities.  This part may seem obvious, so I decided to take a step into the mind of an entrepreneur.

I want to make it very clear that I believe entrepreneurship is a broad topic; in this day and age, entrepreneurs attribute their business approach through a multitude of styles, modes of communication, and means of product/service.

What does this mean?

Bloggers and social media enthusiasts are entrepreneurs.


A personal and professional brand is a business.

Jenny Layne developed a business plan, owns and operates a bakery, and is most definitely an entrepreneur.  She even mentioned that FACEBOOK is what got her business up and running (GO SOCIAL MEDIA).

On the same note, I treat my personal brand as a business.  I market myself as a “product,” bundled with positivity, energy, and a true display of passion. 

I maintain a monetized blog, various social media platforms, and a service through my extensive social influence.  Like Jenny Layne, this makes me an entrepreneur.

With all of this in mind, Forbes declares the “ four essential personality traits of every entrepreneur ” to be smarts, luck, guts, and heart. 

The FOUR essential personality traits of every entrepreneur: smarts, luck, guts, and heart.

It is absolutely captivating that these personality traits not only link entrepreneurs, but also differentiate them as to where they attribute their dominance.  While they are seemingly all-encompassing characteristics, you’ll find a bit of each in a successful entrepreneur.  Delving a bit deeper, said success is rooted within an individual’s dominant characteristic(s).

To be smarts-dominant is to be “a rational, fact-driven force who takes the reins of a new business and implements process, setting goals and systems of accountability.”  This type of entrepreneur is all about the details, while a heart-dominant is “driven by an unshakable sense of purpose.”

The third personality type is that of luck; let’s be honest, where there is success, there is a little bit of fortuitous chance.  I truly believe that luck can be less about said chance, and more about a person’s positive attitude and go-getter nature.  The luck-dominant entrepreneur is “lucky by attitude, not by fate” (Casserly).  They are positive, optimistic, and get what they want through their intellectual curiosity.


Through Forbes, I took a quick and simple quiz that prompts the question: What kind of entrepreneur are you ?” 

My answers made it abundantly clear that my entrepreneurial dominance lies within the “guts to initiate, the guts to endure, and the guts to evolve” (Casserly).

I have always considered my actions and approach to life to be that of a gutsy girl (in fact, I was featured in article on this very topic: Meet #Gutsy Girl, Kacie Phillips ).  To further extend the analogy, Richard Branson is a well-known gutsy entrepreneur and thought-leader.  So, the next question is simple: What do Richard Branson and I have in common? We know what we want, we discover how to do it, and then we take the magical step to make it happen.

In the past year, I have truly come into my own.

I am finding happiness, contentment, and joy in fulfilling my passion in life.

I blog, I work with companies/brands, I share my journey, and I put myself out there.  I have found ways to turn a hobby into a monetized and lucrative pastime; it is long hours, travail, and dedication that I am more than willing to put forth.  It truly took guts to take the initiative to start up my blog, establish a personal brand, and positively contribute/share/promote on a daily basis.

Rawls College of Business Ambassadors

I am not afraid to work hard; in fact, I thrive off of my desire to achieve excellence in all I do.  In contrast to the article, I do not consider my gutsy nature to be that of a thrill-seeking risk-taker.  I truly believe that I am more of an action-oriented, fearless, and passionate individual.  I can and will do what others are scared to do.

This is why I blog.

This is where I strive to motivate.  I want to empower you to GO FOR WHAT YOU WANT.  You can do it and you are WORTH IT.

Whether you believe entrepreneurs are exceedingly intelligent or perhaps a bit crazy, the one thing you cannot disregard is their sheer determination.  They possess the smarts, luck, guts, and heart to discover, initiate, and achieve success.

It’s not a job.  It’s not a lifestyle.  More than anything, it’s a mindset. 

You either have it or you don’t; perhaps we can all learn a thing or two from the thought-leaders, visionaries, and entrepreneurs of the world.  If you want it, achieve it.  You can and you will through smarts, luck, guts, and heart.  And hey, if you don’t succeed the first time—try, try again.  At the end of the day, the only person holding you back is yourself.


Casserly, Meghan. “The Four Essential Personality Traits Of Every Entrepreneur.” Forbes. Forbes Magazine, 11 Oct. 2012. Web. 27 Jan. 2013.

Layne, Jenny. “Why I’m An Entrepreneur.” BA2190: Perspectives on Entrepreneurship. Texas, Lubbock. 23 Jan. 2013. Speech.

“Pop Quiz: What Kind of Entrepreneur Are You?” Forbes. Forbes Magazine. Web. 27 Jan. 2013.

Question: How do you view entrepreneurs?  How can you utilize the entrepreneurial mindset of SMARTS, GUTS, LUCK, and HEART in your day-to-day life?

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