Hospitals Using Social Media Tools for Marketing: Twittering from the OR? A Bit Much?
Posted May 27 2009 10:37pm
is going on here? In an increasingly competitive world, facing an economic
crunch, hospitals are increasingly leaning on new social media marketing
opportunities to reach new patients and expand their brand.More than 250 hospitals now use YouTube, Facebook, Twitter or blogs, said Ed Bennett,
Web strategy director for the University of Maryland Medical System said intodays NYT article.
now have facebook pages. Hospitals are posting video casts of surgeries on
Youtube. Docotors are tweeting from operating rooms during procedures. This
brings up a serious of endless ethical, privacy and yes, legal questions to say
the least. To name a few:
invading a patient’s privacy?
something goes wrong and a patient’s family finds out via twitter?
If you show
only the good outcomes, is it “false” advertising?
really need this distraction during surgery?
Apparently, it is working in a number of ways – expected and
unexpected.According to the same NYT article, “In one unexpected marketing success, after Methodist advertised
a coming brain-surgery Webcast, a man called, volunteering to be the patient.
Methodist agreed. “He told Dr. Sills that if he was operating live on the Web,
he must be pretty darn good,”
I am a strong advocate of demystifying healthcare…but I have to wonder if this
inst going to far…any thoughts?