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Help Us Stop ALS (Lou Gehrig’s Disease) with Just A Dollar!

Posted Oct 01 2009 10:16pm

I don’t usually use Answer Fitness for personal appeals, but today I’m going to make an exception.

Right now at Tweet for ALS there are a group of about 10 volunteers running a 10 hour “Tweet-a-Thon” to banner_250x250raise $10,000 for ALS, otherwise known as “Lou Gehrig’sDisease.” And I’m one of those volunteers.

This isn’t your usual fundraiser: We’re trying to demonstrate the power of social media to do social good and help strike a blow to a terrible, fatal disease. While some people are donating $5, $10, or even $100 dollars, what we really hope to accomplish is to use social media and social networks to hit our goal in small, affordable, individual $1 donations from thousands of people.  This also known as “micro-” or “long tail” charity. The idea is to allow people to pool very small donations into something much more powerful than what they would be able to do individually with limited budgets and resources.

If you don’t know much about ALS, here’s the gist:

Amyotrophic lateral sclerosis (ALS), often referred to as “Lou Gehrig’s Disease,” is a progressive neurodegenerative disease that affects nerve cells in the brain and the spinal cord.
Motor neurons reach from the brain to the spinal cord and from the spinal cord to the muscles throughout the body. The progressive degeneration of the motor neurons in ALS eventually leads to their death.

When the motor neurons die, the ability of the brain to initiate and control muscle movement is lost. With voluntary muscle action progressively affected, patients in the later stages of the disease may become totally paralyzed.

There is no cure and no treatment. ALS is a death sentence.

Social media, blogs and sites like Facebook are ideal for encouraging “long tail” charity giving, because they allow people to spread the word quickly through their own networks. I’m asking Answer Fitness readers today to help us hit our goal by either donating $1 to or writing about it on your own blog, posting a retweet to us on Twitter, writing about it on your Facebook wall, or all of the above. Word of mouth is critical for us. It’s such a simple thing to do, and it could have a huge impact.

You can also follow us on Twitter at

So take a few minutes to visit our site, follow us, and hopefull either spread the word or give just a buck. A dollar is something we can all afford.

If you want some quick ideas on how to help us promote it, check out this page:

Thanks for your support. So far we’ve exceeded $3,000 dollars, so just a few thousand $1 donations would put us in striking range of our goal.


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