My boss is a man of many words, expressions, phrases, analogies, similes, metaphors, colloquialisms, anecdotes, litotes, hyperboles, synchedoches, allusions, idioms and various random “isms,” which we in the office affectionately refer to as Bob-isms.
Ok, his name is not Bob. But it does only have three letters and I am supposed to change names protect the innocent, right? Or is that only in Dragnet?
Recently, using the analogy of a new clothing retailer, Bob explained to me the difference between a hard launch and a soft launch. “The store doesn’t have the grand opening the very first day. No! They generate some interest first and then have the GRAND Opening. This is a soft launch,” he explained to me. What a clever guy.
I’ve decided to go with the soft launch approach for the re-launch of my blog.
Actually, I am really just experiencing massive blogging withdrawals. It’s so bad I’m to the point of posting lengthy notes on Facebook. I’ve posted three. Yeah, it’s that bad. I am not going to wait until my menu is perfected, my header is redesigned and my About Me is rewritten.