Having started my own personal training company and mentoring those that I feel have potential; part of my role is to look at my competitors. Just have a look on Gumtree and type in ‘Personal Trainer’ in London. What you will see is people that cannot spell correctly and their grammar is poor like dis!!. I remember when personal trainers were charging a going rate of £40 per hour but now there are people charging as little as £10-£15 per hour.
These people are not competitors in terms of delivery, but people are attracted to cheaper options, which is a natural response. If you value all of your specialized training and hard work then £15 per hour is just devaluing your service of as a personal trainer. What you have to think about is, “what are you really going to get for that price?” I bet it wouldn’t be what a personal training service should be.
Everyone will have their opinion on whether they feel that personal training has been devalued. My opinion (and many others) is that it has been. Let us know what you feel.
With the financial difficulties that we find the nation in we have to adapt. There are a few options, for example, you can stick with higher prices, targeting clients who have a high income and can afford the service. Another option could be to make personal training more affordable for clients’ by doing more fitness/bootcamp classes. Remember there are only 24 hours in a day - whether you charge £50 per hour for one client or do a class that has 10 people in for £5 each. There is no right or wrong option, just what the personal trainer prefers.