We all knew it was coming. We knew that this economic downturn would negatively affect our fundraising efforts. This chart shows that everybody is being affected. But now that you know it, get over it. This is not an excuse for your fundraising being under goal. It might by why you fell under goal, but its not an excuse. Now that you know for certain that the economic conditions are affecting your current fundraising techniques, you have to evolve. You have to recruit more people. And you have to work on year round engagement.
Starting with online might help - here are some tips you can follow.
Great article and great point about not having any excuses. I have always found that using unique
fundraising ideas can lead to better returns. By choosing programs that not every group in town is using, I can differentiate myself, my group, and my cause and it makes making a sale easier.
That chart is depressing! I'd like to add that it's incredibly important to think outside the box when donations are down. What is likely to stand out more: the 3rd bake sale this month or a really fun,
creative fundraising idea? If people are being more selective about who they're donating too - and we know they are; they haven't stopped donating completely in most cases - standing out becomes that much more important, along with your suggestions about engaging your donors more and keeping up the cycle of recruitment.
That really is quite a big drop at the end of the chart, but it's true that this is a testing time and we all need to up our game to come out of it. It's a time for innovation and for us to come up with new that really grabs the attention. There are still people out there who are willing to donate, we just have to use new methods to reach out to them.