Low-end Probiotic foods:Sales of Lifeway Kefir rose 24% comparing the first quarter ended March 31, 2009. Annual sales of NXT Nutritionals's Healthy Dairy Yogurt smoothies were up 500% compared to fiscal 2007. Newest probiotic foods include ice cream and cereals in the US; cheeses in Portugal and Hungary; chocolate fudge cereal bars in the UK; energy drinks in Switzerland and Portugal and spreads in the UK. Pricey probiotics foods, however, are becoming less popular, and some prefer to get their daily probiotics from cheeseburgers. French health food sector consultancy, Alcimed, estimates a growth rate of four per cent per annum until 2013.