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Favorite Cartoon Characters Make Food Taste Better

Posted Jun 21 2010 10:46am

3510985623_a452804331A 2008 Federal Trade Commission (FTC) report found that 44 of America’s major food and beverage marketers spend $1.6 billion each year to  promote their products to children and adolescents under the age of 17. It appears to be working, because a more recent Yale University study found that the presence of a licensed character on a food package influenced the children’s perception of taste and their preference in snacks.

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