What rules govern changes in fashion – - in women’s apparel, as the classic case, and in a!l other iiu!ustries? • What are t-he imp!ieations of these rules for .styling policy and fasliion leadership? • lias the treni! tovvart! architectural nudity and low, ramhJing homes reachet! the end of the •roat!?
• Is the emphasis on “lunctiona!” furniture and “streani!int’(.!” home appliances on the wane- • Will automobile styling revert to higher ears antl greater interior eorntort? Tlie history of succeeding styies observes a few unaltera!:)le rules whieb, even if they do not always appear to be firmly grasped iiy vice presidents in charge of styling or by consumer researebers, are applicable to all industries. No matter whether tbe problem is selling ears, arebilectural plans, pedigreed tlogs, or tlresses, the motives wbieh prod eonsumers into continual revision of tbeir tastes are essentiaiiv the same from commotlity to commodity. l)cs|)ite aii the eurrent studies of consumer motivatitin, however, yVmeriean management so I’ar has generaiiy failed to gras|i tbe signifieanee of The basic rules of style, or to realize tbe bcnelits to be obtained by applying tbem. Not AUTHOR’S NOIE: A substantial part of the- rt.sciirch cc.ntributina to this study was made under a fellowship -•ranted by The Ford Foundation. I wish to express my appreciation to Lois Wallace for valuabtc researeb assist- 126 ent)Ugh attention has been paid to the under- Iving seerets of the women’s apparel trade, the purest and oldest form of fashion expression, or to the possibilities of studying fashion as an intlepentlent beiiaviorai pbcntmienon ratbcv than as an adjunct to some other specialized area ol stutly such as consumer psychoiogv\ economic tiemantl. or industriai tlesign. Part of tbe explanation for these oversights mav iic in a certain prov ineiaiism on tbe part of market researchers, inciuding sociai scientists. Whiie tbey have displayetl a pronounectl aiul gr-owing tendency to ad\ ise product planners, designers, advertisers, and marketing executives in general as to the impressions they should or should not try to ereate in partieular instances, all too frequenllv tbe researchers have hased their atlvice soleb on inferences drawn I’rom tinraw data obtainet! h\’ c|uestionnaires anti bv interviews, with little knowledge of tiie soeial dynamics of taste to guide tiicm. Whether out of niaseuline disdain or befuddlement in tiic lace of a su!)ject which smacks of womanh \anity. only a few sociologists and psychoiogists lia\c joined a much larger numher of men of letters, museum curatt>rs. and the like, in exploring tbe basie theory of fasbion. As migiit be expected in tbc case of a game of appearances, so subtie is tbc realm of fashion.
make it what it is, that it demands the most singlc-mintied attention from any person who would understand it. It is a vvoriti that is always creating misleading impressions, as if deliberately trying to trap the unwary t)r confuse tbose who laek the jiatience to unravel its threads hy painstaking examination. Yet it wili surrender its mysteries to patient inquiry no iess readiiy than any otiier suhjeet of human behavior. Above contents all referenced. Copyrights belong to the source websites celebrity red carpet dresses , Japanese school uniforms . The statement above is consistent with them.