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Dynamic, Professional Marketing Manager

Posted Nov 19 2009 12:00am
PROFESSIONAL EXPERIENCE:


















FOLIOfn

McLean, VA.

April 2009- July 2009

 

 

 

 

Case Design / Remodeling, Inc.

Bethesda, MD

Feb 2008 - Feb 2009
   Marketing Specialist

  • Analyzed customer attrition rate cross-tabbed by account type, account size (fund size), and membership duration. Created charts and slides to be presented to board members.

  • Created an online survey measuring customer satisfaction and product enhancements.

  • Using Google Analytics / Coremetrics and competitive analysis, analyzed the Account Opening process, developed recommendations for changes, implemented best practices, and streamlined the customer experience.

  • Targeted the 50 most influential industry bloggers and engaged in dialogue for mentions on their site.


    Interactive Marketing Manager

  • Developed, implemented, and tracked all internet marketing strategies, measured daily by new leads generated.

  • Maintained customer databases and communication plans.

  • Wrote and edited web site content, updated site daily.

  • Wrote copy, designed, and distributed e-newsletters (~13,000 B2C and ~8,000 B2B).

  • Managed social networking efforts, including blog and video content.

  • Communicated with outside vendors and agencies for ongoing SEO and PPC initiatives and local advertising.

  • Analyzed web statistics for conversions and success of various email campaigns.

  • Developed and executed a quantitative market research survey to evaluate customer requirements, customer attrition, and decision triggers.

  • Resulted in a $140,000 annual savings to marketing budget.

  • Redefined direct mail campaigns, and messaging for client acquisition.

  • Led the cross-functional team on the implementation of a Drupal CMS and three new web sites including two B2C sites and a B2B paid subscription site with multiple levels of access.

  • Worked with the graphic designer to create the layout and user interface for each page.

  • Developed the site’s wireframes and taxonomy.

  • Trained all internal clients on using the CMS.


Cap Gemini

Herndon, VA

June 2006 – Jan 2008
    Senior Manager

  • Published 5 industry reports, 130+ company reports, and secured 9 conference events in one year.

  • Managed 5 professional staff.

  • Drafted press releases and managed the PR Agency relationship.

  • Completed web site re-design, content creation, and launched subscription based web site with multiple levels of user access.

  • Generated over 3,000 new web site members.


Pulte Homes

Carlsbad, CA

Feb 2004 – May 2006
   Strategic Marketing Manager

  • Produced the division’s annual strategic plan based on competitive analysis, customer segmentation, and macro and micro economics. Made recommendations to executive team regarding market opportunities.

  • Worked with architects and marketing team to develop a new product concept.

  • Created the strategic plan that resulted in the division acquisition of a $20M land parcel and emergence into a new market that ultimately generated over 60% of the division’s business.

  • Gathered and analyzed competitive, demographic, and economic data for new marketing programs and feasibility studies that secured land pipeline through 2008.

  • Managed the division’s feasibility process. Recommended market positioning, product, pace, and price.  Averaged three feasibility approvals per year, resulting in increased capital allocation for the division.

  • Obtained approval for a $50M parcel slated for a new targeted consumer as well as a $45M land acquisition that put the division in a new market and customer segment.

  • Acted as the division’s Customer Advocate throughout the feasibility process to ensure decisions were both profitable to the company and in the best interest of the customer.

  • Provided consumer driven marketing and product development through consumer research, regional product assessment, and competitive analysis.

  • Moderated focus groups and designed online surveys that provided validation on a new product concept that had never been executed by the company.

  • Produced monthly and quarterly reports and trending analysis for division and competitor products. Presented to senior management team.


 Miller Williams, Inc.

San Diego, CA

June 2001 – Jan 2004

 

 

Copyright Clearance Center

Danvers, MA

June 1998 – Mar 2001
    Market Research Manager

  • Designed and launched primary research studies including customer behavior and segmentation, and competitive analysis.

  • Managed accounts ranging from $250,000 to $1,000,000+.

  • Designed presentations, wrote reports, and delivered briefings to Sales & Marketing professionals and C-suite executives.


 

   Business Services Coordinator

  • Serviced over 100 accounts. 

  • Worked with marketing and IT teams to streamline account processes, re-design the website interface and improve the customer experience.

  • Conducted competitive analysis, presented reports to senior management.



 

EDUCATION:  

  • Bentley College, Massachusetts. Master of Business Administration (MBA) in Business Management, Concentration in Marketing, (December 2000)

  • Bentley College, Massachusetts. Bachelor of Science (B.S.) in Business Management (May 1998)


SOFTWARE AND APPLICATIONS:  

  • Microsoft Office, Project, Mappoint, Publisher

  • Adobe Dreamweaver, Photoshop, Acrobat

  • MapInfo

  • mTAB

  • basic HTML

  • Vocus PR

  • Google Analytics & Adsense

  • Coremetrics

  • SharePoint

  • Facebook, Twitter, Wordpress, Blogger, Posterous, YouTube, Vimeo, Viddler

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